What Company Creates Investment Value Through Innovation? Google it!

Kimery LYNCH, Margaret RAY

Abstract


Abstract: This paper considers Google’s creation of investment value through its focus on technological advances that lead to job creation. By creating innovations that result in increased employment, Google contributes to macroeconomic expansion while increasing the long-term demand for its own stock. This strategy leads to the continuation of Google as a solid long-term investment.

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References


References

"Google." Merriam-Webster. (2014) Merriam-Webster, n.d.Web 30 Mar. 2014.

Hargreaves, Steve. (2014) "Google's Schmidt: Technology Can Create Jobs." . CNN Money. Cable News Network, 09 Sept. 2013. Web. 30 Mar. 2014.

Manjoo, Farhad. (2014) "How Google Became Such a Great Place To Work." Slate . Magazine. Slate Magazine, 21 Jan. 2013. Web. 30 Mar. 2014.




DOI: http://dx.doi.org/10.1453/jepe.v2i1.168

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